Imtiaz Super Market’s Malir Cantt Branch; A Challenge In Its Own

By May 13, 20192 Comments

Imtiaz Super Market’s Malir Cantt branch is known to have a humble staff. The interior of the branch is beautiful and with a neat and clean environment. To get to know more about the branch we interviewed Mr. Asif Abbasi who is the business unit manager for Malir Cantt.

Q. Some Fundamentals or the basis of how it started and what difficulties and challenges were faced?

A. Malir Cantt branch is the 9th branch in series of branch openings and very first branch in any cantonment area of Pakistan. On 4th May 2018, it was inaugurated by our CEO MR. Imtiaz Abbasi.

Q. What was the purpose and dream?

A. The purpose of opening this branch was not just to approach new customers, rather, also to pay tribute to the Pak army and other forces for their sacrifices and their respective services. Indeed, this branch is the interpretation of the dream of our CEO Mr. Imtiaz Abbasi.

Q. What difficulties and challenges did the team faced?

A. Due to the military contest, there were many difficulties in the early days, top of the line to understand and follow the rules and regulations of the military area. But the team members turned impossible into possible.

Q.  What are the privileges at this branch?

A. This is Pakistan’s first and only branch which offers 5% discount to every Army service person and 3% to every retired Army person as a gift of their services.

Q. What is the footfall?

A. Alhumdulilah footfall is increasing day by day as we are trying our best to provide better services at this one-stop-shop solution.

Q. What categories does the branch have?

A. As per customer’s need, we have added here different categories such as edible grocery, confectionery, condiments, beverages, crockery, household, frozen & fresh products like meat, seafood, vegetables & fruits, dry fruits, and pharmacy as well.

Q. How is the hygiene factor?

A. Keeping the hygiene principles, we use food graded cutting boards for meat and seafood instead of working on traditional wooden ones. Every employee related to the fresh category is medically checked up and vaccinated every 3 months as per cantonment rules. All necessary measures are brought to maintain the quality of vegetables and fruits up-to-date.

Q. Can we know a bit about the pharmacy?

A. To facilitate in a better way to all pharmacy customers, pharmacist services have been provided at all time including discounts up to 12% on medicines.

Malir Cantt branch is sure to surprise you with additional overwhelming facilities such as gift cards, loyalty cards, promotion articles including buy one get one free offer. We also are planning to include cards for our army, which is in the process. This branch is a milestone that we all have achieved together as a team and we are proud of it to be a part of Imtiaz Super Market.


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