Imtiaz Super Market has signed a large quantity of Aseel dates procurement contract with one of the biggest growers and processors of dates as a collaboration with a US-based NGO Winrock on the 20th of November 2019.

A flagship initiative of Imtiaz Super Market aims to source un-oiled Aseel dates directly from the farm, using the farm to fork strategy. This step will open our retail chain to multiple source origins and help the farmer to contact and transact with the modern retail industry.

As a corporate and social responsibility, Imtiaz Super Market is obtaining the product directly from the farms, which allows the farmers to reach out to the retailers and help them contribute their share. At Imtiaz we believe in a vision of uplifting the farmers in Urban areas.

Imtiaz Super Market always wants to provide the best hygienic and original products to the people and to be a gateway for the companies to easily reach out to the audience of Pakistan. Imtiaz Super Market promises to bring unadulterated products to the consumer’s basket and continues as we are bringing un-oiled pure products, which are more hygienic and free from any harmful extraneous matter.

Imtiaz Super Market is working hard to bring new ideas and innovation to the table for the customers to have a better shopping experience.

 

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