Red Tag – Easy Access to Discounts

By October 18, 20192 Comments

A price tag is something that people notice every time while buying or while evaluating whether they should buy it or not. Today let us tell you something strange about tags. Some facts that we never knew and some general discussion that might help you.

Tags are kept to point out something important. Even in books, we have bookmarked or we tag a few pages to remind ourselves, the same goes for a product. Each product has a tag and tags play an important role. Now tag could be anything, in fashion; size tag and price tag, for general products price tag is everything. Price tag plays a vital role in everyone’s life, especially when people are shopping on a budget.

Imtiaz Super Market as a pioneer is now taking more steps towards innovations and introducing a new system of tags. When you are going to shop online you know that this product is on sale, all the promotional prices are already mentioned on banners and the display picture also has it. But when you talk about the retail industry, and shop or a supermarket, they have to go through a proper channel of changing price and a chain of command is going on which nobody known unless you are an insider or you have an interview with an insider.

Only on the counter, you get to know or the discount is mentioned on the slip, until then you never know about the promotional items. Or the other case is that the products are displayed on special aisles and corners to grab attention. As there is no special color or boldness to highlight discounts mentioned on products or there is no indicator that tells you about the previous price and the discounted price.

Sometimes, we don’t even know that this product was on sale or available on discounted rates unless someone says so. After a survey, we got to know that half of the people have an issue in finding the discounted rates. Knowing this we have decided to recreate some tags. Red tags – that is something which we came up with and now the real challenge is how did we implement it or how did we test it. We kept some tags in red color and placed it in different aisles to see the reactions of people and to know whether it attracts or not.

Why choosing RED color – Red is the symbol of love, anger, heart, blood, rose, warmth, emergency, alert and danger when there is something serious, we say RED that means high alert, emergency, warning or danger even. Red is a prominent color, which means red will grab attention. So, Red was selected to give an alert and was a way to attract people which it did, people asked what is this and why a change in color of tag.

Next, we started to educate people about our red tags, about the change of color of the price tag. We also checked to put it in different portions, different segments, so that people can see and we can judge, is it even worth all the efforts. Being a supermarket, we need to keep on bringing new ideas that attract the audience.

After weekly magazines with promotional offers every week, we found that the people are still not attracted to the discounted price. The answer was they use to get lost in the variety of items and also could not find the discounted price. So, now whenever they enter, they can easily see.  that’s the red tag and that means its discounted it should be in magazines, and even if not, it’s still on discount. Sometimes being in the retail business you have a lot of promotions. Adding so much to the magazine or on social media gives a weird look and possibly is hard to cover. Some promotions are live on in branches directly but are not communicated to the channels like social media and magazines or are also for the limited time that they cannot be added in a magazine.

Now, after this red tag, the customer has easy access to the discounted rate items. And by means of discounts, everyone who shops from Imtiaz Super Market knows that Imtiaz gives the best rates, lower than the market. We hope whenever you will visit Imtiaz Super Market you will find a red tag for discount prices. And just by the way Imtiaz Super Market, normal price tags are currently white which will be turning to blue, the sooner the better as their base color is blue and orange.


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